Most content fails in
search because Google
can’t understand it.

Goose changes that.

Goose is an in-house content optimisation tool built by Flaunt Digital. Powered by Google’s Natural Language Processing, it removes the uncertainty from SEO copywriting by providing instant, data-led insights into how search engines interpret content.

Learn more

Who We Work With

See how Google reads content.

Goose analyses written content through Google’s premium NLP API, revealing how search engines classify the topics, entities and context within copy. Content can be pasted directly, pulled from a URL or uploaded in bulk with instant results. Writers and strategists gain a clearer view of how well content aligns with search intent and where it falls short.

Sharpen content strategy.

Goose highlights gaps in copywriting and keyword relevance, removing uncertainty from optimisation work. This insight supports stronger content decisions and removes the guesswork from SEO copywriting. Pages become more focused, structured and search-ready, backed by data rather than instinct.

Protect the brand voice.

Striking the balance between keyword optimisation and creative brand voice is one of the hardest parts of SEO content work. Goose’s tone of voice analyser and sentiment detection tools flag what to change and what to leave alone, so content can be refined for search without losing what makes it distinctive.

The Goose NLP tool is a crucial SEO/content tool for us at Flaunt, helping to ensure that Google fully understands the context of any content that we produce across our client SEO campaigns. The user-friendly interface makes it easy to make small tweaks to content that has a big impact on performance, even for non-content specialists!
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Goose is a really powerful tool to quickly and very clearly show clients how their page copy can be instantly improved for the benefit of positively impacting their online search performance - something which we know is extremely important to today's Marketers.
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The before and after dashboard update provides side-by-side evidence of how copy changes can benefit a brand's website. Learning more about Google's understanding of a page can only be a good thing for ongoing content writing and optimisation.
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Goosified Content

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Before

Goosified Content

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After

SEO copywriting shouldn’t be a guessing game.

Goose gives a clear picture of how Google interprets content and where the opportunities lie.